Maintain, Deepen and Niche
This is worth a read for small businesses (and perhaps some of the not-so-small). I have been banging on about what to do during the recession. The attached link to briquesetclics makes great and easy reading.The author - Richard Martin - is my brother. He has been in the consulting game for most of his life, has crossed China and Russia on the trans-Siberian armed only with a Swiss Army knife (the only management tool I ever lent him!) flies his own plane and rents out holiday cottages in France whilst looking after his family and assorted domestic pets.
Enjoy!
Labels: Strategy
posted by William Martin @ 20:00
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