Saturday 18 March 2017

Any Decision Is Better Than No Decision

… And a good decision taken quickly is better than any decision – Business Insider

Decisions – business AND personal - are a part of life.  We need to be able to make the best decision based on circumstances at the time, experience, knowledge and even  our own “gut” feel.

In some cases it’s easy.  Knowledge tells us that it’s not safe to cross the street if there’s a car approaching.  This is an “easy” Yes/No-type decision.  You cross the street when the car’s too close, you die, bad decision…

As we move through life, decisions become more complicated.  Some cultures teach that it’s “bad” to make the wrong decision, but how do we learn if we can't make mistakes?  How many businessmen have we heard telling us that we learn as much from poor decisions as we do from good ones?  I know of one country where ministers prefer to pass all decisions up to the “final authority” rather than risk their pension.   Result?  Things take longer and by the time they’re done, it may be “too late”.

We naturally want to make the “best” decision -  our jobs (and indeed our lives) depend on it.  Sometimes we can refer to advice/precedent/experience.  At others, we can get bogged down in “Analysis Paralysis” where we keep wanting to gather that little bit of extra information to improve the decision. 

How often, though, will that extra effort significantly improve the quality of the decision?  How many of us have experienced that time when our manager said “Well, if you had considered…”?

I recently watched the film Sully with Tom Hanks playing Captain Chesley Sullenberger, the pilot who safely landed US Airways flight 1549 (a plane with 155 souls on board) on the Hudson river after experiencing catastrophic engine failure after takeing off from New York’s LaGuardia airport.  Airline pilots are some of the most highly-trained people in the world.  Their job involves knowing what to do in an emergency. 

The film shows how “the authorities” were out to show that Sully made a poor decision in landing on the Hudson.  According to Wikipedia, The National Transportation Safety Board ruled that Sullenberger made the correct decision in landing on the river instead of attempting return to LaGuardia, because the normal procedures for engine loss are designed for cruising altitudes, not immediately after take-off.  Simulations showed that Flight 1549 could have barely made it back to LaGuardia had that manoeuvre begun immediately after the bird strike, but this scenario completely neglects the time needed to understand what had happened and assess the situation.”

This is played out in the film, where Sully points out that the pilots in the simulation shown to the panel had been briefed that they would suffer catastrophic engine failure and had practiced the landing manoeuvre 17 times before going in to the simulator.  Sully and First Officer Jeff Skiles received no such briefing on the day of their fateful flight, and certainly weren’t able to practice.  In the end, what got them through was training, experience and fastr decision-making.

Fear of criticism may paralyse us when called on to decide on a course of action.  The best we can do is use the information available at the time and our own experience to move forward.  As I mentioned before, “Any decision is better than no decision”. 

In his book Why Flip A Coin? The Art and Science of Good Decision, H.W. Lewis summarises good decision making as:

·       Identifying all reasonable actions. 
·       Listing the potential consequences of each action and the utility of each consequence. 
·       Evaluating the probability that each action will lead to a given consequence. 
·       Choosing the action quickly which has the best expected outcome or positive contribution.

One wonders whether Sully and Skiles had the time to do this.  The film suggests about 34-35 seconds.  Often, when people analyse a decision, they forget that they have the time, all available information (including on the consequences of the decision) and the ability to analyse multiple scenarios.  These “chair borne warriors” are the bane of many enquiries.  The sad fact is, they weren’t there at the time.

I’m not advocating a “shoot from the hip” style of management, just that we sometimes have to take the best decision we can with limited time and information.  The world’s armed forces frequently have to do this.

Sometimes the best decision is not to do anything – put it off pending further information.  If we can do this without risking loss of business or worse, this is one of the few cases where the best decision is no decision (for now).




I have spent more than half my life delivering change in different world markets from the most developed to “emerging” economies. With more than 20 years in international financial services around the world  running different operations and lending businesses, I started my own Consultancy to provide solutions for improving performance, productivity and risk management.  I work with individuals, small businesses, charities, quoted companies and academic institutions across the world. An international speaker, trainer, author and fund-raiser, I can be contacted by email . My website provides a full picture of my portfolio of services.  For strategic questions that you should be asking yourself, follow me at @wkm610.

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